Step 1: ICP Definition - Define ideal customer profile (company size, industry, tech stack)
Step 2: Lead Building - Use Apollo/ZoomInfo to build lists of 1,000+ prospects
Step 3: Enrichment - Enrich with email, phone, technographics
Step 4: Verification - Verify all emails (under 3% bounce rate)
Step 5: Outreach - Multi-channel: email + LinkedIn + phone
Step 6: Follow-up - 7-touch sequence over 21 days
Step 7: Qualification - BANT framework on discovery calls
| Metric | Target |
|---|---|
| Email reply rate | 12-16% |
| Meeting booking rate | 4-6% |
| Show rate | 70-80% |
| Qualified rate | 40-50% |
Tools needed: Apollo ($79/mo) + Instantly ($97/mo) + ZeroBounce ($16/1000)
For complete outbound guide, see our pipeline building guide.
— Muhammad @ AI Agenix