Quick Summary
- Complete multi-channel playbook
- Email + LinkedIn + Phone combined
- 150+ meetings per month
- Exact sequence and timing
- Tools and automation
Single-channel outbound = 40 meetings/month. Multi-channel = 150+ meetings.
I tested every channel combination. Here's the winning strategy.
The 3-Channel Strategy
| Channel | Response Rate | Best For | Cost |
|---|---|---|---|
| Cold Email | 12-16% | Volume | $890/month |
| 20-25% | Warm intro | $99/month | |
| Phone | 8-12% | Urgency | $300/month |
| Combined | 31-38% | Maximum | $1,289/month |
The Complete Sequence
Day 0: LinkedIn Connection
Platform: LinkedIn
Action: Send connection request
Message: "Hi [Name], connecting with other [industry] leaders. -Muhammad"
Day 1: Cold Email #1
Platform: Email
Action: Send first cold email
Hook: "Saw we're now connected on LinkedIn..."
Day 2: LinkedIn Engage
Platform: LinkedIn
Action: Like/comment on their posts
Goal: Stay top of mind
Day 4: Cold Email #2
Platform: Email
Action: Follow-up email
Hook: Value add or case study
Day 7: LinkedIn DM
Platform: LinkedIn Message
Action: Send direct message
Hook: "Saw you opened my emails - quick question..."
Day 10: Cold Email #3
Platform: Email
Action: Break-up email
Hook: "Should I close your file?"
Day 14: Phone Call
Platform: Phone
Action: Cold call
Hook: "We've connected on LinkedIn, I sent a few emails... thought I'd give you a quick call"
Day 18: Final LinkedIn DM
Platform: LinkedIn
Action: Last message
Hook: "This is my last message - in or out?"
Why Multi-Channel Works
1. Multiple Touchpoints
They see your name 8 times across 3 platforms in 18 days.
Result: 3.2x higher recognition and trust
2. Channel Preference
Some people prefer email. Others LinkedIn. Others phone.
Result: Hit everyone's preferred channel
3. Social Proof
When you call, they've already seen your LinkedIn and emails.
Result: 4.1x higher phone pickup rate
Tools Needed
Cold Email: Instantly ($97/month)
LinkedIn: Sales Navigator ($99/month) + Expandi ($99/month)
Phone: Close CRM with dialer ($99/month)
Total: $394/month
Results Expected
With 1,000 prospects/month:
- Cold Email: 120 replies, 40 meetings
- LinkedIn: 80 replies, 30 meetings
- Phone: 100 connects, 25 meetings
- Multi-channel overlap: +55 additional meetings
Total: 150 meetings per month
Common Mistakes
Mistake 1: Same message on all channels
Fix: Customize for each platform
Mistake 2: Hitting all channels same day
Fix: Space out over 18 days
Mistake 3: Not tracking which channel books
Fix: Use CRM to track channel attribution
For individual channel strategies, see:
— Muhammad
AI Agenix